I know it’s only October, but lets face it, if you haven’t organised your Christmas marketing yet, you probably won’t get round to doing it this year.
Why do we need Christmas Marketing?
Well, put yourself in your customers shoes and think about why you would spend money with your company during the festive period? 1 of 2 thoughts will have come into your customers minds;
It doesn’t matter which one applies to your company, you will need Christmas Marketing!
Lets say your business applies to option 1, and your customer needs something from you for Christmas. Whether it’s presents, Christmas decorations or batteries for all the toys the kids are getting this year, chances are your competitors are already pushing out their Xmas marketing material.
Every year the percentage of online sales goes up, and last year was no exception with internet sales making up 23.4% of all Christmas shopping. That’s a growth of 19.5% from the previous year, making a total of £17.37 bn. Can you afford to not get a piece of that pie?
A massive 30% of Xmas online sales was done on mobile technology (tablets, phones etc), if you don’t have a mobile responsive website yet, please, for the love of God, get in touch it’s 2015!!
Did you know that in 2012 UK internet users made 107 million visits to retail sites on Christmas Day! That’s an increase of 71% from the previous year and every year since then it has slowly been rising, the reason?
Answer: Smart Phones
The whole family is stuffed, you’d be surprised if you ever felt hungry again, so you depart to the living room, where Gran is already asleep and snoring. It’s inevitable that a phone or 2 will come out; commence the browsing. Couple that with all the vouchers you got, that you can now spend online, it’s no surprise that people spend the majority of Christmas Day glued to their smartphones.
OK, so your company doesn’t supply Christmas gifts or decorations, but that doesn’t mean you have to be left out. Let people know you are still here, still open and still providing the high quality service they expect.
Your customers will be tightening their belts around the festive period, which is why it’s even more important to get your marketing right! Temptation to go to a competitor for a cheaper product or service will cross their minds. Putting it off until the New Year will definitely be a deciding factor as to whether to spend money with you.
Tackle it head on!
Christmas is a fun, happy and personal time, with most people spending it with their families. So make them part of your family! I don’t mean invite them round for Xmas dinner, but make them part of your companies family. People love personal brands, they don’t want to feel like they are dealing with a machine.
Social Media makes it possible to build personal relationships with your customers and helps show off a personal brand. Get in touch if you need a hand with your Social Media.
I get told off, a lot, for giving away freebies, but it’s the nearly Christmas so here’s some free advice.
We can help you with your Christmas Marketing, whether it’s designing a Christmas Card, creating a Christmas Video, helping out with your Google Ad’s, or building a brand new site, get in touch today.
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