There are several tell-tale signs that you have (or you are) a 90’s marketing “expert”.
If you don’t know the difference between a marketing expert and a marketing “expert”, check out part 1 on this series of blogs about 90’s marketing.
If your marketing material contains the words “The UK’s largest…” or the “The UK’s leading…”, then you’re probably using a marketing “expert”. Modern marketing isn’t there to tell your customers how good or how big you are. Leave that down to customer reviews & social media interaction. When someone Googles your company what do they find?
If the answer is A or B then you’re doing your online marketing wrong! You need to backup your claims of being the best by getting honest, quality customer reviews and nobody likes a boaster!
A 90’s marketing “expert” struggles to come up with content. Ok, so we all have a creative stutter every now and then, but if your content mainly consists of “This months offers” or “For 1 week only, 50% off”, then your content is all wrong.
Online Marketing is the art of creating relevant content
Who’s your biggest competitor on social media? It’s not a rival company, it’s the friends and family of your customers. Your content needs to be more relevant and more engaging than Aunt Betty’s new car or a new born baby in the family. Get it? Entertain, Inform and be Relevant.
Nope, nope, nope! Not only is this a waste of money, but it dilutes your brand massively. If your content was engaging and relevant and you have the right CTA’s (Call to Actions) on your website, then you don’t need to buy a list. The contacts on your list will delete your email straight away.
Not only that, but if they come across your brand in the future, they already know who you are; “that-company-that-spams-me”. Do you want that reputation? Nope. Same goes for social media followers, your actual customers can see right through it and then you’re labelled with; “that-company-that-buys-followers”.
Be organic and do it right. Don’t buy Twitter followers, email lists or YouTube views, just be honest.
I’m not saying that newspaper ads aren’t good, nor am I offering any advice as to where you should be spending your advertising budget. But, I am saying that online advertising, in most cases, is a hell of a lot cheaper and offers a greater ROI (Return on Investment). If you’re advertising budget is low and the majority of it is spent in local ad-mags, you might be doing it wrong. Just try £10 a week with Facebook or Google Adwords. If you need a hand with this, get in touch, we’d be happy to help. In certain industries, newspaper ads and traditional advertising might be the best solution for you.
Nobody like’s Jargon, it’s annoying! I try to use it as little as possible when I’m talking to clients, but if I do use it, I make sure I explain what it means. A 90’s marketing “expert” will use jargon, but probably won’t understand some of the new digital marketing jargon’s, such as;
There are tonnes more jargon words to list, but that’s not why we’re here.
Finally, if this list, or any part of this blog series has offended you in anyway, then you probably have the “90’s marketing fever”, but don’t worry, we have the cure!
Want to find out more about 90’s marketing, how to overcome it and get the cure for the epidemic that’s spreading across the country? Sign up to our mailing list and we’ll email you when the next part of “90’s Marketing” is out.